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Promoting and advertising your holiday home

Akilar.com strives to market your home to our best potential. Even so there are still points which are very important for you as an owner to fulfill to bring out its best which we have noted below. We have many suggestions which will enhance your marketing process such as types of photo's to take and website strategy, all which will assist in finding those perfect tenants. There are several ways to promote your home for rentals, through family, friends, the workplace and locally in your hometown - which is good as you can deal directly with the client. Overall best method is to use the Internet and online advertising. With this method the tenant will still contact you directly to discuss renting your holiday home but you have more prospective targets.

FAMILY and FRIENDS:


  • When you buy your new home abroad everyone will want to use it. It is important to remember that not only is this a home but also an investment.
  • Remember that you have associated costs and need to always charge something to cover these no matter who it is that wants to stay.

  • INTERNET and ONLINE:


  • When marketing your property online it is important to find a holiday site, which is working hard on promotions and does not make you feel like a number in the crowd. Some sites are just creating an advertising platform for your property and others work hard to produce a user-friendly platform along with making it informative for your client giving them knowledge of the area such as our site Akilar.com.
  • Some listing sites are free but remember that nothing is really free and if it is then you need to ask what benefits you are getting from it.
  • Online advertising should be quick and easy allowing you 24/7 availability to your advert, in case you wish to edit it.
  • Successful marketing websites will work hard to insure top search engine results and market their brand in publications apart from the Internet to insure adverts are found.
  • Check what extras you get such as availability calendars, quantity of pictures etc.
  • A holidaymaker will always return to a user friendly website.

  • YOUR OWN WEBSITE:


  • In today's market the more you can describe your property the more potential you have for obtaining rental clients.
  • Think about having your own website in addition to other portals. You can then have links from your advertising sites back to your web page.
  • With a professional image people will be more inclined to view your property seriously.
  • You can also have more pages to describe your home so a potential clients can have the complete feel of your holiday home.
  • You can employ a web designer or you may choose to use our experienced team to help you, unfortunately at a small cost, but our expertise in this field will shine through.
  • Remember a personal website can WOW a potential client as you can offer much more information than just an advertising site.

  • GETTING THE MOST BENEFIT FROM YOUR AKILAR.COM ADVERT:


  • Remember the last time you went on holiday and all of the points you liked and disliked about your holiday accommodation! These are the points you want to put forth not only in your home but also in your advert.
  • Check your competition on sites and see what they offer that makes theirs stand out.
  • On our search results page you have a short summary of your property so make sure it stands out.
  • Unlike most other holiday sites that offer only one picture on the search results page, Akilar.com offers two pictures. Make sure they are ones that stand out and shows the WOW factor of your home. Maybe a terrace picture with your table all set for dinner and the wine out.
  • In the home description area of the advert, make sure to explain what makes your home feel like home. Do not worry about surrounding areas, as there is a place for this later. Do keep it short though.
  • You have room for 24 photo's. Take many and look at all of them to decide which ones really represent the best feel of your home.
  • Use the caption's to describe the holiday mood of the picture like instead of "balcony" use "Dine in the romantic sunset of Spain".
  • Make sure all tick boxes that are relevant are ticked as this helps in the search results.
  • As you know the area best around your home, write what you enjoy doing and what you think will appeal to others. If you feel you are short on information then look through Akilar.com at the articles written about your area to get some ideas.
  • With regard to price it is best to stay competitive with other advertisers. Look and see what they are charging and stay in the same bracket
  • When you are finished with your advert you can always email us and ask for our free review of your advert where we will offer you free advise.
  • Advertise your home on social networking sites such as facebook and many others.
  • If you send a lot of emails you can add your quick link to your advert on your emails.
  • Local advertising can help and again always add your quick link or website address.

  • TAKING PHOTOS OF YOUR HOME:


  • Photos of your home will sell the holiday as it puts potential clients in the holiday mode. Make sure they show off everything, especially features that sold you on buying your home in the first place.
  • After taking all of the photos you want, go somewhere and have a coffee and look at them. You will notice things that you would not have spotted whilst sitting in the surroundings.
  • Then go back and correct these and retake your photos.
  • We suggest you use a high pixel digital camera as it makes it easier to put them on your advert. Take as many as you like and then delete those which are not worthy.
  • Make sure you have good lighting and that the sun can be seen. This really gets the holiday spirit going.
  • Photos always look better if you stage your home as if someone is there. Set the table for dining. Put the sun loungers out.
  • Try and get a few scenic photos of the area with breathtaking views.
  • Don't worry about taking a photo of your bathroom unless there is something really special about it. Take photos of what really makes your home special.
  • If you're having problems loading your photo's, email us and we'ill try and resolve any problem you may have.